Monday, August 1, 2011

Did Online Marketing Kill the Travel Agent?

The world is going digital and so is the travel industry. Travelers and holiday makers are becoming more confident with researching and booking their trips and accommodation online. Do traditional travel agents still provide any value, when the travel bug comes creeping up on you?

Are travellers are turning their backs on conventional agencies?

The Cape Argus, a South African Newspaper, recently published an article on tourism without travel agents. In this article lodge owners and safari operators describe the benefits of exposing their business online. An owner of a boutique hotel in Cape Town now gets 90% of her business through her website. According to this article the future of conventional travel agents is looking bleak.